[For some years now the Sierra Business Council (SBC) has been a center of interest and amusement in regional conservative circles. The non-profit NGO has drawn this attention primarily through its somewhat untoward selection of its name, and the longstanding and determined defense of that moniker by its CEO Steven Frisch. Mr Frisch has maintained that the organization does indeed provide solicited services and information useful to the for-profit businesses in this area of the Sierra.
Perhaps, but that claim has been extremely difficult to verify from opportune conversations with managers of serious enterprises located here in the Sierra counties (but then again, a more rigorous study may reveal otherwise). Moreover, when one reads the copy on their website, takes note of the public policy initiatives SBC has backed, and examines the types of gatherings it sponsors, then it is clear even to political neophytes that SBC is an archtypical left-leaning NGO in the ‘business’ (aha!) of promoting progressive causes. In spite of that, Mr Frisch’s protestations (readily available in RR comment streams) continue unabated, wherein he maintains that there is not a hint - ‘smidgeon’ might be a better word today – of cynicism in the inclusion of ‘Business’ in the NGO’s name, that to an arm’s length reader would invoke something more commercially relevant than SBC provides to its 4,000 members.