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23 December 2008



Blogs Find Favor as Buying Guides

Remember when you looked thorough the newspaper for ads and did a little comparison shopping before heading for the store. Now we log on and then shop on line. Jeff Vadam at the NYTs has some thoughts at: http://www.nytimes.com/2008/12/22/business/22drill.html?_r=1&ref=technology

"While the rise of blog readership in recent years is no secret, the power of blogs to influence what people buy is less established. But as a recent study reveals, that power is significant — so much that a majority of blog readers say blogs are useful when they make purchases."

"The study, which polled 2,210 people and was released this fall, found that the increase in blog readership from 2004 to 2008 was 300 percent; 47 percent of online consumers now read blogs.
Half of blog readers said blogs were useful when they were considering what purchases to make, and more than half of that group said they looked at a blog just when they were about to buy something."

“This is what people are trusting more and more,” said Valerie Combs, vice president for communications at BuzzLogic, a company that analyzes social media and operates an Internet advertising network and that commissioned the study from Jupiter Research. “What we’re seeing online, increasingly, is that people are relying on peer opinion.”

"Blog readers are also more likely to trust advertising on a blog than on a social network like Facebook, the study found; 25 percent said they trust blog ads, with 19 percent trusting social network ads."

Edward at ADOTAS News has some more thoughts at:http://www.adotas.com/2008/12/nyt-realizes-blogs-are-influential/

"I’m always astonished by people being astonished at the influence of blogs. Among the many blogs that I follow, I read Instapundit, a popular site written by a law professor. And while I enjoy the political content, the author Glenn Reynolds gets a lot of feedback when he talks about books, cameras, knives and even survival gear. And this influence goes beyond technology purchases and shouldn’t be surprising. His readers over time view him as a credible source, even if, as I do often, they disagree with him on other things."

"And by the way, since this article is online, how come they don’t link to the study?"


Here is another view of blogging in the newsroom by KATIE GRANJU Her last two paragraphs of a long article:

While virtually all local news sites now offer some sort of blog or blogs, few are reaching their full potential in terms of audience or influence. There are several reasons for this. First, successful blogging requires a very specific skill set. Just because anyone in a news organization can blog doesn’t mean that just anyone can do it in a way that builds and supports an audience. Clearly, different types of journalists have their own spheres of excellence. For example, the top investigative reporter for the local newspaper likely wouldn’t fare very well anchoring the local TV newscast. Top-notch newsroom blogging is no different; it requires specific training, talent and effort. A successful blogger has to really know what she’s doing and, just as with on-air talent and the most popular of op-ed columnists, she has to offer a distinct voice and personality. That’s what keeps readers coming back.

This leads to the second reason why so many local news organizations continue to drag their feet when it comes to effectively leveraging the power of blogging. Far too many publishers, reporters, editors, anchors and producers still see blogging as some sort of second-class, redheaded stepchild. Bloggers aren’t real journalists, so the argument goes, and they certainly don’t belong in the newsroom. But as real journalists and journalism professors continue to grapple with what exactly it is they do these days, bloggers are out there just doing it—without the angsty navel-gazing or handwringing. Bloggers certainly can be real journalists, albeit ones who fall into their own category within the profession. The sooner the powers that be accept this new reality, the sooner they can begin reaping the benefits.


And you wanted to know what the problem is with newspaper stocks? Here is some insight.
Pew study: Internet takes over papers as news source

Here I am using my two unread newspapers as a thick place mat for my Christmas Eve Chinese lunch, and what should cross my desk: a new Pew study showing that the Internet has surpassed newspapers as Americans' main source for national and international news. How appropriate. (Albeit a little sad for this ol' school journalist who still romanticizes about the days when you could truly stop the presses.)

Some 40 percent of those surveyed by Pew Research for the People & the Press say they get most of their international and national news from the Internet, up from just 24 percent in September 2007. Internet coverage of the presidential campaign--much of it buoyed by social networks--was likely to credit for that recent growth.

Jeff Pelline

This blog should be renamed www.graspingatstraws.com. What's the business model for bloggers to sustain themselves for the next 150 years like newspapers have? Fun entertainment, though. Still, it would seem better to just hang out with yoru friends and love ones, rather than post "the demise of newspapers." Weird, kind of. Anyway, Merry Christmas to all!


Hi George,

Stumbled across your blog while trying to fill in Ballotpedia's section of articles about Nevada County ballot measures:


Question for you or your readers...can anyone discover what Nevada County Measure W was? The county website has election results for Measure W:


but try though I might, I can't find anything on the county website that says what Measure W is.

George Rebane

Hi January - Measure W was a Nevada City (as opposed to County) proposal to make the City Clerk an appointed position. It failed. Here is the Union's report on the matter - http://www.theunion.com/article/20081106/NEWS/811052052&parentprofile=search



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