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18 August 2019



Oh no! If capitalism goes way, the tech giant will crash and burn, with only limited personnel behavior data to collect and sell to advertisers. On the other hand, as capitalism declined the demand for behavioral insights will skyrocket as sales decline. Wither way this new form of capitalism could hasten its demise, as citizens repelled by the crass use of their behavior data seek alternatives.  

According to an article published in the Harvard Gazette, “Shoshana Zuboff, professor emerita at Harvard Business School, warns that [the tech giants] lights, bells, and whistles have made us blind and deaf to the ways high-tech giants exploit our personal data for their own ends.
In her new book, “The Age of Surveillance Capitalism,” Zuboff offers a disturbing picture of how Silicon Valley and other corporations are mining users’ information to predict and shape their behavior.”

According to Zuboff, Surveillance Capitalism “is undermining personal autonomy and eroding democracy.” This attack on our capital infrastructure could hasten the demise of capitalism as we know it, and depend on it. 


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